Wednesday, August 12, 2009

What ageLOC is and is not

What ageLOC is:
• Nu Skin Enterprises’ platform to become the world’s leading anti-aging company
• Nu Skin’s Competitive Advantage: other companies focus on the signs of aging (lines, wrinkles,
etc.). ageLOC attacks both the signs and the sources of aging.
• There are many sources of aging, but the ultimate source of aging is found in our genes.
• Virtually everything we encounter influences our genes: diet, stress, sleep, pollution, smoking, etc.
Until recently, science has not be able to understand how nutrition and skin care products influence
our genes.
• Nu Skin has aggregated unique, proprietary ways to isolate clusters of genes that are critical to the
aging process.
• With proprietary formulas, Nu Skin’s ageLOC products will help to reset and support
“Youth Gene Clusters,” the genes that help to preserve youthfulness—leading to preventative
and corrective benefits.
• Products developed in consideration of the impact they have on genes will likely have benefits
surpassing those developed with no regard for the impact of that product on genes.
• Galvanic Spa gels include ageLOC ingredients to battle arNOX, a source of aging identified by
Nu Skin research over the past 4 years.
• A daily use ageLOC skin care regimen containing a broader spectrum of ageLOC ingredients
focused on genes will launch in October.
• In the future, additional Nu Skin and Pharmanex products will be infused with other ageLOC
ingredients to battle aging at the ultimate source—our genes.
• In the future, it is almost certain that other companies will try to mimic Nu Skin’s approach to
product development.
What ageLOC is NOT:
• ageLOC should not be characterized as gene therapy, genetic engineering, gene splicing, gene
modulation, epigenetic, or any other similar terms. All of these terms relate to specific approaches
to influencing genes. Nu Skin’s approach is a new approach to developing products designed to
support healthy genetic functioning and should not be confused with other approaches.
• ageLOC products cannot be characterized as diagnosing, curing or mitigating disease—any such
claims require FDA approval, which will not be secured by Nu Skin for ageLOC formulations.
• ageLOC products will not make us immortal.
• It is not yet known to what extent ageLOC products will reverse signs of aging in terms of a specific
number of years.
• It is incorrect to say that Nu Skin has “patented” certain genes. Rather, Nu Skin uses patented
and proprietary technology in identifying the Youth Gene Clusters relevant to promoting a more
youthful appearance.

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